Steve Woda's Blog: buySAFE, eCommerce, Trust and Safety

Obama is More Famous, But Paris Has a Better Energy Policy

Okay.  I couldn't resist digressing a bit today.

Paris might not be as famous as Obama, but she seems to have a better energy policy than he does.  She makes fun of the "white haired dude" as well.  This spoof is a classic. 

Nicely done Paris.  You're "so hot!"  :)

See more Paris Hilton videos at Funny or Die

Also, while I have you here, please check out buySAFE's new safe shopping tool, Shopping Advisor.  This revolutionary application is something that my team has been working on for more than a year, and the industry reviews have been tremendous thus far.  Of course, I would love to get your comments and feedback as well.

Here is the scoop... The buySAFE Shopping Advisor is a free browser plug-in that enables consumers to shop online safely and securely. The Shopping Advisor provides objective ratings on eCommerce websites (almost 400,000 as of this morning) so consumers have the information they need to make safe and informed online shopping decisions.  More importantly, Shopping Advisor provides exclusive access to a unique safe shopping channel where every purchase is guaranteed with a bond up to $25,000 and identity theft protected – at no cost.

Have fun, and buy safe!

A Little Challenge to the Private Sector

Today's post is provided by Joan Herbig.  Joan is the Chief Executive Officer for ControlScan, a leading provider of security and Payment Card Industry (PCI) compliance solutions designed exclusively for small- to medium-sized e-commerce businesses.

******************************************

I recently sent some employees to a seminar to get an industry-recommended security certificate. The seminar is aimed at providing education on the newest and hottest cyber threats.

With all the news of mega breaches out there, including one I just wrote about on www.esecuritydiva.com, it would seem as if an information-packed seminar such as this one would be packed with IT people, right? Actually, it was. But with public sector IT people. Private sector attendees were few and far between.

What’s going on here? This little piece of news could be a telltale:

Does Your VC's Fund Have the Capacity to Do Follow-on Rounds of Financing?

Another great post on TheFunded.com....

When considering a term sheet from a prospective VC, it is key to understand whether they have have the means to fund follow-on rounds. Most VCs will not do cross over funding and often startups find themselves in trouble when their VCs can not provide subsequent financing. So, it is key to determine...

If your VC's fund is having problems (financial, political, hiring or retention, etc..) or if your VC's fund is at the end of its lifecycle, you may ultimately experience artificial, unnecessary problems that you will have to navigate in the future while running your business.  For entrepreneurs, this is a very serious issue to consider before you allow an investment, not after an investment has already taken place.

Read the rest of this article at TheFunded.com: Fund Diligence Item in order to learn the three critical questions you should ask your prospective investors before taking their venture capital dollars.

Technorati Tags: Venture Capital,VC Due Diligence,Follow-on Financing,Grotech,Core Capital,The Hartford Ventures,buySAFE,Steve Woda

Post Funding Advice for VC-backed Entrepreneurs

If you have ever raised venture capital, you know how important the post-funding relationship is with your venture capital investors.  Your pre-money valuation and financing terms are all important needless to say, but to be candid, the post-funding relationship you have (or are likely to have based on a VC's previous track record) is probably the most important issue for you to consider as an entrepreneur.

An experienced entrepreneur posted a great article on the subject on TheFunded.com, and here is an excerpt of the article...

There are a lot of postings here about getting the initial term sheet and getting the VC on board. However, just like marriages, many of these courting periods can be quite different from the month to month evolving operations and business that we face a year or two down the road. Remember that often these VCs will sit on your board, and direct your business in different ways and depending on your dilution can dictate how operational decisions should be made. Thus, it is important to get an early feel from your VC dialogue, especially how they would respond if the actual business is less than the wonderful picture we sometimes paint in our pitches.

If I can give you piece of advice that you need to follow religiously in your quest for venture capital, it is that you MUST speak to the entrepreneurs and CEOs that have previously taken money from and worked with the VC firm and the VC partner that you are considering.  Do not limit your discussions to the entrepreneurs and CEOs of the successful deals, but rather, you should talk to the entrepreneurs and CEOs of the unsuccessful deals as well.  In my experience, the VCs play a critical role in both outcomes, and you need to make sure you get the full, unedited scoop before you take money from a VC.  This is absolutely critical to your success or failure as a startup.

Speaking of which, I am always happy to share my insights on this subject with folks that are interested, so don't hesitate to email me with your questions.

You can read more of the original article here >> TheFunded.com: The post funding experience

Technorati Tags: Venture Capital,Post Funding Advice,Grotech,Core Capital,The Hartford Ventures,buySAFE,Steve Woda

Grotech Ventures Leads a $6.6 Million Series B Round of Funding for Collective Intellect

TechCrunch reported last week that Grotech Ventures has led another round of financing for Collective Intellect.  The following is an excerpt from TechCrunch.

Collective Intellect, a service that can be used to track what people are saying around the net about certain topics, has raised an additional $6.6M in a Series B round led by Grotech Capital Group with participation by Appian Ventures, Croghan Investments, and Crawley Hatfield Capital.

You can read more about the financing here >> More Money for Collective Intellect to Keep Fingers on Pulse of Internet

Technorati Tags: Grotech,Collective Intellect,Venture Capital,Appian Ventures,Croghan Investments,Crawley Hatfield

What is the Most Cost Effective Marketing Channel for eCommerce Merchants? Email Marketing!

According to eMarketer, email marketing is still a very effective means of driving e-commerce.  The following is an excerpt from eMarketer's article, "E-Mail Marketing Still Works"...

First, the good news: permission-based e-mail is great at getting consumers to buy.

Half of US adult e-mail users surveyed in April 2008 for Merkle's "View from the Inbox" study, conducted with Harris Interactive, said they had made an online purchase in the previous year as a result of permission-based marketing.

In addition, e-mail was second only to customer reviews on Web sites for influencing online purchases, according to DoubleClick Performics' "Green Marketing Study," conducted by Opinion Research Corporation in February 2008. E-mail was roughly equal to search results in terms of influencing online purchases.

SPAM emails are obviously a huge problem, but when consumers expect to receive an email from a merchant, they obviously open those emails and respond in a material manner.  Our experience suggests that email marketing is here to stay and in fact, is going to grow in importance for online merchants because there are few, if any, more cost effective ways to drive a sale than to market to your current and past customers via email.  Having said that, consumers are increasingly likely to stop doing business with a retailer if the retailer uses poor email practices.  Therefore, there is a huge opportunity here for merchants, but if done incorrectly, it can be costly. 

Make sure you understand email best practices.  EmailLabs has produced nice list of email best practices that might be helpful for you.

Once you have acquired your customers via more expensive channels like Paid Search Advertising, eBay, or CSEs, make sure you keep them buying from you on a consistent basis by offering them interesting offers via email.  This really is a no brainer.

Read more of the eMarketer article here >> E-Mail Marketing Still Works - eMarketer

Technorati Tags: Email Marketing,eMarketer

From Messes To Successes

One of my favorite VC bloggers is Fred Wilson, and he wrote another great post this past week.  "From Messes to Successes" is an interesting article about his experiences with "problem" portfolio companies.  As you would hope would be the case with any good venture capitalist, he and his team have helped turn many of these "problems" into fabulous outcomes.

Here is an excerpt from his article...

When I look back at my 20+ year history of venture investing, it's certainly true that the biggest successes have been big messes at some point in their life. My most successful venture investment at Euclid, Multex, almost went bankrupt before the Internet came along and provided a cheap way to get it's service to its customers. Geocities, which was our most successful investment at Flatiron, was a total mess in mid/late 1997, about a year after we first invested. And our most successful investment to date at Union Square Ventures, TACODA, was a mess multiple times including when the first build of its software totally failed on them. Delicious also had plenty of messy moments in its brief period in our portfolio.

The core point of Fred's article is that startups are often messy due to the hyper-focus on the product and the market.  He goes on to argue that this may be what ultimately makes them companies great companies once they finally get their act together on process and operations.

I agree.  Building a great product is a pre-requisite for success.  When you get the product right, you can build a company around it.  Without a great product, you will end up throwing a lot of money at something that won't ultimately succeed.

Start with the product.  Make it great.  Build the team the processes and operations around that great product.  That is how you build a great, successful business.

You can read more of Fred's article here >> A VC: From Messes To Successes

Technorati Tags: Fred Wilson,A VC,Venture Capital,Union Square Ventures,Messes to Successes

Daily Roundup for 2008-04-21

• Report: Paid Search Top Acquisition Tool for Retailers - Adotas
  In a year of dismal retail sales projections, a recent report says Americans will continue to snap up clothes, computers and cars online. A Shop.org conducted by Forrester Research found that online retail sales should climb 17% this year to $204 billion.


• TheFind powers commerce in Elle's content community - Comparison Shopping Engine Strategies
  It's been said that content, community and commerce is the holy grail to Internet success, and that's just what TheFind is now doing. The partnership effectively creates a destination shopping site on Elle.com, leveraging TheFind's competency in lifestyle goods, piping in products from merchants that match ELLE's audience.

Daily Roundup for 2008-04-17

• Targeting, Ad Network Spending Increase - eMarketer
  More than nine out of 10 US advertising agencies and advertisers buying online media plan to work with ad networks in 2008, according to Collective Media's "Ad Network Study 2008."  Nearly three-quarters of respondents said that they planned to spend more with ad networks in 2008 than they did in 2007.


• ISPs meddled with their customers' Web traffic by Robert McMillan, IDG News Service
  In a paper, set to be delivered Wednesday, the researchers document some troubling practices. In July and August they tested data sent to about 50,000 computers and discovered that a small number of ISPs were injecting ads into Web pages on their networks. They also found that some Web browsing and ad-blocking software was actually making Web surfing more dangerous by introducing security vulnerabilities into pages.

Daily Roundup for 2008-04-16

• Does Your Company Need a Chief Blogger? - Advertising Age
  It's a question marketers are still grappling with years after the first waves of corporate blogging flooded the web. But for better or worse, it seems corporate blogging -- and the title of chief blogger -- is beginning to hit its stride. Companies such as Coca-Cola, Marriott and Kodak all have recently recruited chief bloggers, with or without the actual title, to tell their stories and engage consumers.


• Brands Partner With Consumers Online - eMarketer
  These days, online consumers and companies are collaborating on a range of activities, including R&D, marketing and after-sales support.  Here are a few examples of how brands and consumers are working together online.